Vikki Kayne
Tracy Allen
Tasha Stancill
This episode is a panel discussion with three real estate marketing superstars, Vikki Kayne, Tracy Allen and Tasha Stancill, who have been delivering quality marketing and communications throughout their careers for over 20 years. They are well respected professionals who bring varied perspectives to their roles. While they each perform both internal and external marketing and communications services for their firms, their approaches and styles vary, as you will hear. I have known all of them for over 15 years and have great respect for their abilities and wide network.
Vikki Kayne has over 20 years of experience in mixed-use, retail and commercial real estate marketing and communications. Currently, Ms. Kayne is the Chief Marketing Officer for EagleBank. Prior to joining EagleBank in 2019, Ms. Kayne served as Senior Vice President, Marketing and Communications at JBG SMITH (2016-2019). Prior to joining JBG SMITH she worked for several Washington, DC based commercial real estate companies including Federal Realty Investment Trust, Lerner Corporation and First Potomac Realty Trust.
Tracy Allen has over 26 years of marketing and business development experience. She manages all Corporate marketing activities for the firm. This includes managing and updating the corporate website, overseeing all corporate marketing materials (brochures, mailers, eblasts, press releases), coordinating all Corporate trade shows, managing the exhibit booth distribution for over 50 offices, coordinating all the Corporate market sector efforts of the 16-person Business Development staff, and reporting all corporate and national account marketing efforts to the Board of Directors on a quarterly basis. She also participates in over ten professional trade associations and maintains her involvement on the board level for each one.
Natasha “Tasha” Stancill is VP of Business Relations for Urban Pace, which, under the Long & Foster Companies umbrella, provides marketing, sales, leasing and advisory services to real estate developers. One of the most respected and best connected people in the Washington, DC region’s real estate development industry, through smart marketing, public relations and relationship development, Tasha has advanced the brands and driven revenue growth for some of the area’s most prestigious companies including Madison Marquette, CBRE and Monument Realty.
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